Verified
Credentials & certifications.
Every credential below is current, named, and verifiable, because a consultant who measures everything should be measurable too.
Jim Malcom, Founder, Crucial Consultants · Updated September 16, 2026
Google credentials.
All Google certifications live on Jim’s official Skillshop credential profile, this page lists each as it’s earned.
Google Ads Search Professional Certification (2026)
Google Skillshop · Issued September 8, 2026 · Valid through September 8, 2027
Google’s professional certification for building and optimizing Google Search campaigns: translating marketing goals into Search strategy, Smart Bidding and automation, and aligning campaigns with lead and budget targets. For treatment centers, this is the discipline behind every LegitScript-compliant Search campaign we run, engineered for calls and measured to the admit.
Google Ads Search Certification (2026)
Google Skillshop · Issued September 13, 2026 · Valid through September 13, 2027
Google’s certification in building and optimizing Search campaigns: campaign structure, keyword and match-type strategy, Smart Bidding, and aligning Search plans with lead and budget goals. Held alongside the Search Professional certification above, the two together cover the full Google Search discipline we apply to LegitScript-compliant treatment center campaigns.
Google Ads Search Certification
Google Skillshop · Issued September 17, 2026 · Valid through September 17, 2027
Google’s core Search certification: translating marketing goals into a coherent Search strategy, planning for leads and traffic, and aligning Search campaigns with budget. The third current Google Ads Search-track credential held, each independently issued and verifiable.
Google Partner
Google · Current
Google Partner status for the Crucial Consultants Google Ads account, held while managing addiction treatment advertising under LegitScript certification requirements.
Platforms
Platform partnerships & certifications.
Official CallTrackingMetrics Partner
CallTrackingMetrics · Current
Official partner status with CTM, the call tracking platform behind our routing, attribution, and AI voice agent deployments. CTM’s editorial team has featured our VoiceAI case study as proof of impact in behavioral health.
Certified Dazos Administrator
Dazos · Current
Certified administrator on Dazos, the behavioral health CRM, covering pipeline architecture, automation, Dazos IQ reporting, and the build standard documented in our Dazos consulting practice.
Credentials are table stakes. Results are the point.
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Official CallTrackingMetrics Partner
Crucial Consultants configures CallTrackingMetrics for treatment centers: routing, attribution, HIPAA settings, and AI voice coverage. Listed in the CTM Partner Directory; our VoiceAI case study is featured by CTM. See the HIPAA configuration checklist →